Search engine optimization is basically a group of online marketing strategies, aimed at attracting targeted traffic to your websites, from the search engines. Your site must be designed to satisfy search engines as well as visitors. SEO campaign must be planned with an intention to provide quality information instead of trying to fool around with the search engine norms.

Create content to build long term relationships:

Content is the most significant aspect of your SEO processes, and it is quite a challenge to get it right. Search engine bots can be fooled for some time, but low quality content cannot fool visitors, who will slowly start to steer clear from your website. On the other hand, interesting and good content will be read and shared widely by visitors, often. Ultimately, excellent backlinks will be created for your website.

1 – Select a particular niche

Your website or blog can manage extremely common subjects, but it will have to deal with tough competitions from powerful and established companies. On the other hand, sticking to a particular niche, limits your audience as well as competition. Thus you can write confidently on your precise subject and easily create a reputation for reliability among a small but loyal group of readers.

The keyword research is the most vital task in SEO. Use the most searched keyword in your niche, and distribute them wisely on your web pages.

2 – Keyword analysis

Keywords are vital for search spiders to optimize, but too many of them are dangerous. Make a list of commonly searched keywords/phrases related to your niche by using keyword tool and sort them out. You will have to spread them strategically across your content, headlines and sub-headers. Remember not to overdo it, or your text flow will seem unnatural

3 – Opt for SEO friendly URLs

Optimize your web pages to make sure that they have a distinct SEO friendly URL, which describes the page in few words.

4 – Add tags and Meta tags

Concise and informative Meta tag descriptions of all the web pages must be created. Keywords for that web page must appear in the description of 150 to 160 characters. Meta- tags is not the only criteria for attracting search engines, but it is useful all the same.

Title tags must be included in every web page of your website. Title tags of the represented web page must be described within 70 characters, with one or two relevant keywords in them.

5 – Add images

Content related images on your blogs or websites offer exceptional search engine marketing opportunity. However, search crawlers cannot analyze images if correlated text is not incorporated, but they do judge the image file name. Therefore create a short HTML description tag for every image you post.

6 – Internal linking:

Create a thorough and well organized link structure within your web pages. Pay special attention to connect the main pages and home page. Sitemap must be included it helps search bots to index your website faster.

7 – External links

Dedicate some time to post links on social sites and find guest post opportunities, which permits you to lead back links. Moreover, leave lots of informative comments on different sites related to your niche as well as syndicate your RSS feed. Quality backlinks can be very helpful to improve your search engine rankings.

8 – Integrate social media

Install major social media buttons on your vital web pages. Readers can easily share valuable information you have offered. Ultimately, the interesting content makes its way to different sites, leading to worthy backlinks.

In this way, search engine marketing can increase your site’s profile, attract traffic, increase customers and make way for high revenues.


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